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International Journal of Interdisciplinary Research

Table 2 Correlation coefficient (r) between the main variables

From: How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

  1. Vividness 2. Interactivity 3. Telepresence 4. Experiential shopping value 5. Approach intention
1. Vividness 1 .176 .654** .661** .566**
2. Interactivity   1 .194 .196* .230*
3. Telepresence    1 .638** .595**
4. Experiential shopping value     1 .750**
5. Approach intention      1
  1. ** p < .01, * p < .05,  p < .1