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International Journal of Interdisciplinary Research

Table 4 Model coefficients of the sequential mediation model: the effect of interactivity on approach intention

From: How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

Antecedent Consequent
M1 (telepresence) M2 (experiential shopping value) Y (approach intention)
Coeff. SE p Coeff. SE p Coeff. SE p
X (interactivity) .177 .090 .051 .067 .071 .347 .071 .065 .276
M1 (telepresence)     .613 .078 < .001 .202 .091 < .05
M2 (experiential shopping value)        .674 .093 < .001
Constant 2.789 .314 < .001 .920 .325 < .01 .069 .310 .825
  R2 = .038
F(1, 99) = .0889, p = .051
R2 = .412
F(2, 98) = 34.315, p < .001
R2 = .591
F(3, 97) = 46.709, p < .001
Direct effect of X on Y (interactivity → approach intention) B = .07, SE = .07, 95% CI = [− .06 to .20], p = .276
Indirect effect  
Interactivity → telepresence → approach intention B = .04, SE = .03, 95% CI = [− .01 to .11] (insignificant)
Interactivity → telepresence → experiential shopping value → approach intention B = .07, SE = .04, 95% CI = [.01 to .16] (significant)
Interactivity → experiential shopping value → approach intention B = .05, SE = .05, 95% CI = [− .05 to .15] (insignificant)