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International Journal of Interdisciplinary Research

Fashion and Textiles Cover Image

Table 5 Cluster means (standard deviation) of self-perceived knowledge and purchase experience

From: Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel

  Low (n = 90) Medium (n = 65) High (n = 95) F
WTP 1.37 (.48) 1.71 (.46) 3.29 (.50) 408.32***
WTS 1.41 (.50) 3.78 (.94) 3.91 (1.55) 139.71***
  1. *** p < .001