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Table 5 Cluster means (standard deviation) of self-perceived knowledge and purchase experience
From: Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel
| Low (n = 90) | Medium (n = 65) | High (n = 95) | F | |
|---|---|---|---|---|
| WTP | 1.37 (.48) | 1.71 (.46) | 3.29 (.50) | 408.32*** |
| WTS | 1.41 (.50) | 3.78 (.94) | 3.91 (1.55) | 139.71*** |
