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International Journal of Interdisciplinary Research

Table 5 Cluster means (standard deviation) of self-perceived knowledge and purchase experience

From: Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel

 

Low (n = 90)

Medium (n = 65)

High (n = 95)

F

WTP

1.37 (.48)

1.71 (.46)

3.29 (.50)

408.32***

WTS

1.41 (.50)

3.78 (.94)

3.91 (1.55)

139.71***

  1. *** p < .001