Table 6 Differences in objective knowledge, subjective knowledge, direct purchase experience, and indirect purchase experience
From: Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel
| Low | Medium | High | F | |
|---|---|---|---|---|
| Objective knowledge |
24.48 (5.39) |
26.65 (5.24) |
24.69 (6.90) | 2.88 |
| Subjective knowledge |
1.89 (.96) |
2.66 (1.12) |
3.03 (1.54) | 19.95*** |
| Direct experience |
1.22 (.68) |
1.74 (1.07) |
2.11 (1.26) | 17.01*** |
| Indirect experience |
2.26 (.92) |
3.35 (1.15) |
3.42 (1.29) | 28.99*** |