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International Journal of Interdisciplinary Research

Fashion and Textiles Cover Image

Table 6 Differences in objective knowledge, subjective knowledge, direct purchase experience, and indirect purchase experience

From: Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel

  Low Medium High F
Objective knowledge 24.48
(5.39)
26.65
(5.24)
24.69
(6.90)
2.88
Subjective knowledge 1.89
(.96)
2.66
(1.12)
3.03
(1.54)
19.95***
Direct experience 1.22
(.68)
1.74
(1.07)
2.11
(1.26)
17.01***
Indirect experience 2.26
(.92)
3.35
(1.15)
3.42
(1.29)
28.99***
  1. Means (standard deviation). ** p < .01, *** p < .001