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International Journal of Interdisciplinary Research

Table 6 Differences in objective knowledge, subjective knowledge, direct purchase experience, and indirect purchase experience

From: Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel

 

Low

Medium

High

F

Objective knowledge

24.48

(5.39)

26.65

(5.24)

24.69

(6.90)

2.88

Subjective knowledge

1.89

(.96)

2.66

(1.12)

3.03

(1.54)

19.95***

Direct experience

1.22

(.68)

1.74

(1.07)

2.11

(1.26)

17.01***

Indirect experience

2.26

(.92)

3.35

(1.15)

3.42

(1.29)

28.99***

  1. Means (standard deviation). ** p < .01, *** p < .001