International Journal of Interdisciplinary Research
Variable | Item | Organic products | Naturally dyed products | ||||
---|---|---|---|---|---|---|---|
Loading value | CR | AVE | Loading value | CR | AVE | ||
Idealism | If an action could harm an innocent other, it should not be done | .808*** | .862 | .516 | .812*** | .862 | .516 |
One should never psychologically and physically harm another person | .777*** | .777*** | |||||
It is never necessary to sacrifice the welfare of others | .774*** | .770*** | |||||
One should not perform an action which might in any way threaten the dignity and welfare of another individual | .773*** | .773*** | |||||
Risks to another should never be tolerated, irrespective of how small the risks might be | .590*** | .590*** | |||||
The existence of potential harm to others is always wrong, irrespective of the benefits to be gained | .539*** | .541*** | |||||
Relativism | Moral standards are simply personal rules which indicate how a person should behave and are not to be applied in making judgments of others | .820*** | .787 | .484 | .816*** | .788 | .484 |
Moral standards should be seen as being individualistic; what one person considers to be moral may be judged to be immoral by another person | .698*** | .701*** | |||||
Rigidly codifying an ethical position that prevents certain types of actions could stand in the way of better human relations and adjustment | .640*** | .640*** | |||||
Different types of moralities cannot be compared as to “rightness” | .607*** | .610*** | |||||
Moral intensity | Magnitude | .975*** | .929 | .731 | .987*** | .925 | .718 |
Probability | .994*** | .974*** | |||||
Temporal immediacy | .813*** | .854*** | |||||
Proximity | .857*** | .779*** | |||||
Social consensus | .566*** | .575*** | |||||
Magnitude | If I buy ___________, | ||||||
it will greatly decrease environmental pollution | .821*** | .772 | .533 | .790*** | .851 | .657 | |
it will greatly contribute to environmental protection | .741*** | .795*** | |||||
its positive impact on environmental protection will be great | .614*** | .845*** | |||||
Probability | If I buy ___________, | ||||||
it is very likely to positively influence environmental protection | .810*** | .781 | .641 | .872*** | .862 | .758 | |
it is very likely to decrease actual environmental pollution | .791*** | .869*** | |||||
Temporal immediacy | If I buy ___________, | ||||||
the positive impact on environmental pollution will occur in the near future | .819*** | .677 | .518 | .755*** | .675 | .510 | |
it will promptly decrease environmental pollution | .603*** | .671*** | |||||
Proximity | If I buy ___________, | ||||||
my family and my close acquaintances will have the benefits of the behavior | .794*** | .737 | .492 | .862*** | .802 | .583 | |
the community I belong to will also have the benefits of the behavior | .778*** | .845*** | |||||
the benefits of the behavior are not related to my family and my close acquaintances | − .492*** | − .541*** | |||||
Social consensus | If I buy ___________, | ||||||
the majority will consider it a desirable decision | .895*** | .850 | .656 | .911*** | .892 | .734 | |
the majority will consider it a correct decision | .814*** | .831*** | |||||
the majority will consider it an ethical decision | .709*** | .826*** | |||||
Purchase behavior | How likely are you to buy the following product? | .847*** | .713 | .559 | .963*** | .766 | .634 |
How often did you buy the following product? | .633*** | .584*** |