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International Journal of Interdisciplinary Research

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Table 2 The CFA results of the pooled second-order measurement model: organic and naturally dyed products

From: The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products

Variable Item Organic products Naturally dyed products
Loading value CR AVE Loading value CR AVE
Idealism If an action could harm an innocent other, it should not be done .808*** .862 .516 .812*** .862 .516
One should never psychologically and physically harm another person .777*** .777***
It is never necessary to sacrifice the welfare of others .774*** .770***
One should not perform an action which might in any way threaten the dignity and welfare of another individual .773*** .773***
Risks to another should never be tolerated, irrespective of how small the risks might be .590*** .590***
The existence of potential harm to others is always wrong, irrespective of the benefits to be gained .539*** .541***
Relativism Moral standards are simply personal rules which indicate how a person should behave and are not to be applied in making judgments of others .820*** .787 .484 .816*** .788 .484
Moral standards should be seen as being individualistic; what one person considers to be moral may be judged to be immoral by another person .698*** .701***
Rigidly codifying an ethical position that prevents certain types of actions could stand in the way of better human relations and adjustment .640*** .640***
Different types of moralities cannot be compared as to “rightness” .607*** .610***
Moral intensity Magnitude .975*** .929 .731 .987*** .925 .718
Probability .994*** .974***
Temporal immediacy .813*** .854***
Proximity .857*** .779***
Social consensus .566*** .575***
Magnitude If I buy ___________,       
it will greatly decrease environmental pollution .821*** .772 .533 .790*** .851 .657
it will greatly contribute to environmental protection .741***    .795***   
its positive impact on environmental protection will be great .614***    .845***   
Probability If I buy ___________,       
it is very likely to positively influence environmental protection .810*** .781 .641 .872*** .862 .758
it is very likely to decrease actual environmental pollution .791***    .869***   
Temporal immediacy If I buy ___________,       
the positive impact on environmental pollution will occur in the near future .819*** .677 .518 .755*** .675 .510
it will promptly decrease environmental pollution .603***    .671***   
Proximity If I buy ___________,       
my family and my close acquaintances will have the benefits of the behavior .794*** .737 .492 .862*** .802 .583
the community I belong to will also have the benefits of the behavior .778***    .845***   
the benefits of the behavior are not related to my family and my close acquaintances − .492***    − .541***   
Social consensus If I buy ___________,       
the majority will consider it a desirable decision .895*** .850 .656 .911*** .892 .734
the majority will consider it a correct decision .814***    .831***   
the majority will consider it an ethical decision .709***    .826***   
Purchase behavior How likely are you to buy the following product? .847*** .713 .559 .963*** .766 .634
How often did you buy the following product? .633*** .584***
  1. ***p < .001
  2. Fit indices for the organic products: χ2 = 413.594 (df = 264, p = .000), χ2/df = 1.567, RMSEA = .042 (LO 90: .034, HI 90: .050, Pclose = .956), TLI = .950, CFI = .956, NFI = .887, PNFI = .781, PCFI = .841, GFI = .907, AGFI = .886, RMR = .084
  3. Fit indices for the naturally dyed products: χ2 = 419.875 (df = 264, p = .000), χ2/df = 1.590, RMSEA = .043(LO 90: .035, HI 90: .051, Pclose = .936), TLI = .956, CFI = .961, NFI = .903, PNFI = .795, PCFI = .846, GFI = .905, AGFI = .883, RMR = .083