The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 3 The comparison of AVE and SMC values: organic products

Items	Idealism	Relativism	Moral intensity
Idealism	.516
Relativism	.029	.484
Moral intensity	.118	.003	.731
Purchase behavior	.012	.001	.188

Italicized diagonal elements are the AVE for each construct. Off-diagonal elements are SMCs. All SMCs < all AVEs