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International Journal of Interdisciplinary Research

Table 4 Comparison of AVE and SMC values: naturally dyed products

From: The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products

Items Idealism Relativism Moral intensity
Idealism .516   
Relativism .029 .484  
Moral intensity .121 .001 .718
Purchase behavior .035 .009 .162
  1. Italicized diagonal elements are the AVE for each construct. Off-diagonal elements are SMCs. All SMCs < all AVEs