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International Journal of Interdisciplinary Research

Fashion and Textiles Cover Image

Table 5 The indirect effects of moral philosophy on purchase behavior toward sustainable products

From: The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products

Model Indirect paths Standardized estimate S.E.
Organic product model Idealism → moral intensity toward organic product purchase → purchase behavior toward organic products .145*** .033
Naturally dyed product model Idealism → moral intensity toward naturally dyed product purchase → purchase behavior toward naturally dyed products .151*** .034
  1. ***p < .001