International Journal of Interdisciplinary Research
Table 5 The indirect effects of moral philosophy on purchase behavior toward sustainable products
Model | Indirect paths | Standardized estimate | S.E. |
|---|---|---|---|
Organic product model | Idealism → moral intensity toward organic product purchase → purchase behavior toward organic products | .145*** | .033 |
Naturally dyed product model | Idealism → moral intensity toward naturally dyed product purchase → purchase behavior toward naturally dyed products | .151*** | .034 |