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International Journal of Interdisciplinary Research

Table 2 Results of correlation coefficients between the constructs

From: The effect of social connectedness on consumer adoption of social commerce in apparel shopping

Constructs SC PE PU EJ AT IN
Social connectedness (SC) 1      
Perceived ease of use (PE) .38** 1     
Perceived usefulness (PU) .27** .63** 1    
Perceived enjoyment (EJ) .36** .66** .67** 1   
Attitudes (AT) .31** .61** .61** .75** 1  
Intentions (IN) .34** .59** .65** .66** .65** 1
Mean 10.27 11.47 10.86 11.23 10.93 10.54
Averaged mean 2.05 2.29 2.17 2.25 2.19 2.11
SD 2.01 2.04 2.44 2.22 2.26 2.57
R2 .12 .35 .42 .44 .42
AVE .50 .51 .54 .71 .75 .72
  1. ** p < .01