International Journal of Interdisciplinary Research
From: The effect of social connectedness on consumer adoption of social commerce in apparel shopping
Constructs | SC | PE | PU | EJ | AT | IN |
---|---|---|---|---|---|---|
Social connectedness (SC) | 1 | Â | Â | Â | Â | Â |
Perceived ease of use (PE) | .38** | 1 | Â | Â | Â | Â |
Perceived usefulness (PU) | .27** | .63** | 1 | Â | Â | Â |
Perceived enjoyment (EJ) | .36** | .66** | .67** | 1 | Â | Â |
Attitudes (AT) | .31** | .61** | .61** | .75** | 1 | Â |
Intentions (IN) | .34** | .59** | .65** | .66** | .65** | 1 |
Mean | 10.27 | 11.47 | 10.86 | 11.23 | 10.93 | 10.54 |
Averaged mean | 2.05 | 2.29 | 2.17 | 2.25 | 2.19 | 2.11 |
SD | 2.01 | 2.04 | 2.44 | 2.22 | 2.26 | 2.57 |
R2 | .12 | .35 | .42 | .44 | .42 | – |
AVE | .50 | .51 | .54 | .71 | .75 | .72 |