International Journal of Interdisciplinary Research
From: Psychogenic antecedents and apparel customization: moderating effects of gender
Latent variable | α | CFA Loadinga | t-value |
---|---|---|---|
Need for uniqueness (NU) | 0.87 | ||
NU1—I am often on the lookout for new products or brands that will add to my personal uniqueness | 0.81 | 15.91*** | |
NU2—Having an eye on products that are interesting and unusual assists me in establishing a distinctive image | 0.88 | 16.89*** | |
NU3—I often try to find a more interesting version of run-of-the-mill products because I enjoy being original | 0.85 | – | |
Self-promotion (SP) | 0.85 | ||
SP1—I try to make people aware of my talents or qualifications | 0.82 | – | |
SP2—I try to let others know that I am valuable to the organization | 0.81 | 13.78*** | |
SP3—I try to let others know that I have a reputation for being competent in a particular area | 0.78 | 13.31*** | |
SP4—I make people aware of my accomplishments | 0.82 | 13.86*** | |
Social-identity (SI) | 0.86 | ||
SI1—Having mutually satisfying personal relationships | 0.81 | 14.59** | |
SI2—Developing caring relationships with others | 0.89 | 16.97**** | |
SI3—Having close bonds with other people | 0.88 | – | |
Perception of customization (PC) | 0.85 | ||
PC1—I’d like to see more customized products offered | 0.85 | 14.21** | |
PC2—Customized products are worth what you pay for them | 0.88 | 14.36**** | |
PC3—Customized products are a good idea | 0.78 |