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International Journal of Interdisciplinary Research

Table 1 Measurement model results

From: Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel

Measures Std. loading t-value α AVE
Attitude (I think transformable clothing is…) (ATT)    0.929 0.727
 Unpleasant: pleasant 0.790 35.418***
 Harmful: beneficial 0.867 53.411***
 Bad: good 0.908 71.741***
 Worthless: valuable 0.872 56.662***
 Un-enjoyable: enjoyable 0.820 40.358***
Subjective norms (SN)    0.886 0.722
 People who are important to me agree with my concern for the environment when purchasing clothing 0.827 36.950***
 People who are important to me think I should consider the environment when purchasing clothing 0.865 44.205***
 People in my life whose opinion I value consider the environment when purchasing clothing 0.856 42.599***
Fashion consciousness (FC)    0.916 0.690
 I keep my wardrobe up-to-date with the changing fashions 0.835 42.213***
 I usually have one or more outfits of the very newest styles 0.862 48.996***
 If I heard that new fashion clothes were available in store, I would be interested enough to buy it 0.830 41.928***
 I have a strong interest in new fashions 0.768 31.049***
 Fashionable, attractive styling is very important to me 0.854 47.985***
Tendency for creative choice (TCC)    0.915 0.685
 I often look for one-of-a-kind products or brands so that I create a style that is all my own 0.835 43.735***
 Often when buying merchandise, an important goal is to find something that communicates my uniqueness 0.800 36.302***
 I often combine possessions in such a way that I create a personal image for myself that cannot be duplicated 0.791 34.828***  
 I often try to find a more interesting version of ordinary products because I enjoy being original 0.887 59.830***
 I am often on the lookout for new products or brands that will add to my personal uniqueness 0.822 40.279***
Environmental beliefs (EB)    0.893 0.683
 I am willing to participate in preserving the environment 0.792 34.188***
 I believe personal responsibility for environmental problems is important 0.895 59.917***
 I believe the moral obligation to help the environment is important 0.895 59.714***
 The increasing destruction of the environment is a serious problem 0.709 23.864***
Environmental apparel knowledge (EAK)    0.913 0.684
 Dyeing and finishing processes use a lot of water 0.766 31.014***
 Air pollution can occur during some common dye processes of textiles 0.883 59.120***
 Special finishes on fabrics may create problems for recycling 0.837 43.651***
 Chemical pollutants are produced during the manufacturing of synthetic or manufactured fibers such as polyester 0.858 48.718***
 Phosphate-containing detergents can be a source of water pollution 0.786 33.300***
Transformable apparel purchase intention (PI)    0.909 0.667
 I would like to purchase transformable clothing like this (garment 1) if they are available in the market 0.836 42.811***
 I would like to purchase transformable clothing like this (garment 2) if they are available in the market 0.847 45.485***
 I would like to purchase transformable clothing like this (garment 3) if they are available in the market 0.760 29.742***
 I would like to purchase transformable clothing like this (garment 4) if they are available in the market 0.834 42.104***
 Overall, I would like to purchase transformable clothing in the future. 0.802 35.913***
  1. ***p < 0.001