Table 1 Measurement model results

Attitude (I think transformable clothing is…) (ATT)

0.929

0.727

 Unpleasant: pleasant

 Harmful: beneficial

 Bad: good

 Worthless: valuable

 Un-enjoyable: enjoyable

Subjective norms (SN)

0.886

0.722

 People who are important to me agree with my concern for the environment when purchasing clothing

 People who are important to me think I should consider the environment when purchasing clothing

 People in my life whose opinion I value consider the environment when purchasing clothing

Fashion consciousness (FC)

0.916

0.690

 I keep my wardrobe up-to-date with the changing fashions

 I usually have one or more outfits of the very newest styles

 If I heard that new fashion clothes were available in store, I would be interested enough to buy it

 I have a strong interest in new fashions

 Fashionable, attractive styling is very important to me

Tendency for creative choice (TCC)

0.915

0.685

 I often look for one-of-a-kind products or brands so that I create a style that is all my own

 Often when buying merchandise, an important goal is to find something that communicates my uniqueness

 I often combine possessions in such a way that I create a personal image for myself that cannot be duplicated

 I often try to find a more interesting version of ordinary products because I enjoy being original

 I am often on the lookout for new products or brands that will add to my personal uniqueness

Environmental beliefs (EB)

0.893

0.683

 I am willing to participate in preserving the environment

 I believe personal responsibility for environmental problems is important

 I believe the moral obligation to help the environment is important

 The increasing destruction of the environment is a serious problem

Environmental apparel knowledge (EAK)

0.913

0.684

 Dyeing and finishing processes use a lot of water

 Air pollution can occur during some common dye processes of textiles

 Special finishes on fabrics may create problems for recycling

 Chemical pollutants are produced during the manufacturing of synthetic or manufactured fibers such as polyester

 Phosphate-containing detergents can be a source of water pollution

Transformable apparel purchase intention (PI)

0.909

0.667

 I would like to purchase transformable clothing like this (garment 1) if they are available in the market

 I would like to purchase transformable clothing like this (garment 2) if they are available in the market

 I would like to purchase transformable clothing like this (garment 3) if they are available in the market

 I would like to purchase transformable clothing like this (garment 4) if they are available in the market

 Overall, I would like to purchase transformable clothing in the future.