Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 2 Correlation matrix of measurement

	ATT	SN	FC	TCC	EB	EAK	PI
Attitude (ATT)	0.727
Subjective norms (SN)	0.039**	0.722
Fashion consciousness (FC)	0.016*	0.013*	0.690
Tendency for creative choice (TCC)	0.040**	0.072**	0.375**	0.685
Environmental beliefs (EB)	0.088**	0.167**	0.000	0.031**	0.683
Environmental apparel knowledge (EAK)	0.064**	0.106**	0.036**	0.057**	0.259**	0.684
Transformable apparel purchase intention (PI)	0.131**	0.080**	0.098**	0.140**	0.105**	0.120**	0.667

*p < 0.05; **p < 0.01; the numbers below diagonal are the squared correlation coefficient between the variables. The numbers in diagonal are the average variance extracted by each variable