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International Journal of Interdisciplinary Research

Table 2 Correlation matrix of measurement

From: Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel

  ATT SN FC TCC EB EAK PI
Attitude (ATT) 0.727       
Subjective norms (SN) 0.039** 0.722      
Fashion consciousness (FC) 0.016* 0.013* 0.690     
Tendency for creative choice (TCC) 0.040** 0.072** 0.375** 0.685    
Environmental beliefs (EB) 0.088** 0.167** 0.000 0.031** 0.683   
Environmental apparel knowledge (EAK) 0.064** 0.106** 0.036** 0.057** 0.259** 0.684  
Transformable apparel purchase intention (PI) 0.131** 0.080** 0.098** 0.140** 0.105** 0.120** 0.667
  1. *p < 0.05; **p < 0.01; the numbers below diagonal are the squared correlation coefficient between the variables. The numbers in diagonal are the average variance extracted by each variable