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International Journal of Interdisciplinary Research

Table 3 Stepwise regression results for evaluation intention

From: Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong

  Criterion variables: standardized coefficients (p-values)
Evaluation intention
Model: Model 1 Model 2 Model 3
Independent variables
 Perceived quality 0.63** 0.51** 0.48**
 Brand trust   0.23** 0.17*
 Brand familiarity    0.14*
F(ΔF) 133.15** 76.86** (12.77**) 54.08** (5.25*)
R2(ΔR2) 0.40 0.44 (0.04) 0.45 (0.02)
Adjusted R2 0.40 0.43 0.44
RMSE 0.66 0.64 0.64
  1. ** Significant at p-value < 0.01. * Significant at p-value < 0.05