International Journal of Interdisciplinary Research
Table 3 Stepwise regression results for evaluation intention
From: Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong
Criterion variables: standardized coefficients (p-values) | |||
|---|---|---|---|
Evaluation intention | |||
Model: | Model 1 | Model 2 | Model 3 |
Independent variables | |||
Perceived quality | 0.63** | 0.51** | 0.48** |
Brand trust | 0.23** | 0.17* | |
Brand familiarity | 0.14* | ||
F(ΔF) | 133.15** | 76.86** (12.77**) | 54.08** (5.25*) |
R2(ΔR2) | 0.40 | 0.44 (0.04) | 0.45 (0.02) |
Adjusted R2 | 0.40 | 0.43 | 0.44 |
RMSE | 0.66 | 0.64 | 0.64 |