International Journal of Interdisciplinary Research
Table 4 Stepwise regression results for evaluation intention
From: Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong
Criterion variables: standardized coefficients (p-values) | ||||
|---|---|---|---|---|
Purchase intention | ||||
Model: | Model 1 | Model 2 | Model 3 | Model 4 |
Independent variables | ||||
Pricing | 0.59** | 0.46** | 0.41** | 0.41** |
Substitutability | 0.27** | 0.20** | 0.17* | |
Transferability | 0.18** | 0.16* | ||
Brand concept consistency | 0.12* | |||
F(ΔF) | 105.31** | 66.44* (18.44**) | 48.47** (7.93*) | 38.05** (4.34*) |
R2(ΔR2) | 0.34 | 0.40 (0.06) | 0.42 (0.02) | 0.44 (0.01) |
Adjusted R2 | 0.34 | 0.39 | 0.41 | 0.42 |
RMSE | 0.71 | 0.68 | 0.67 | 0.66 |