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International Journal of Interdisciplinary Research

Table 4 Stepwise regression results for evaluation intention

From: Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong

  Criterion variables: standardized coefficients (p-values)
Purchase intention
Model: Model 1 Model 2 Model 3 Model 4
Independent variables
 Pricing 0.59** 0.46** 0.41** 0.41**
 Substitutability   0.27** 0.20** 0.17*
 Transferability    0.18** 0.16*
 Brand concept consistency     0.12*
F(ΔF) 105.31** 66.44* (18.44**) 48.47** (7.93*) 38.05** (4.34*)
R2(ΔR2) 0.34 0.40 (0.06) 0.42 (0.02) 0.44 (0.01)
Adjusted R2 0.34 0.39 0.41 0.42
RMSE 0.71 0.68 0.67 0.66
  1. ** Significant at the p-value < 0.01. * Significant at the p-value < 0.05