International Journal of Interdisciplinary Research
Table 1 Demographic characteristics (n = 717)
From: Factors affecting the fashion purchase decision-making of single Koreans
Consumer profile | Frequency | Percentage |
|---|---|---|
Gender | ||
 Men | 357 | 49.8 |
 Women | 360 | 50.2 |
Age | ||
 20–29 | 301 | 42.0 |
 30–39 | 303 | 42.3 |
 40–49 | 113 | 15.7 |
Marriage experience | ||
 Yes | 28 | 3.9 |
 No | 689 | 96.1 |
Job | ||
 Office worker | 398 | 55.5 |
 Sales and service | 77 | 10.7 |
 Professional | 104 | 14.5 |
 Student | 113 | 15.8 |
 Others | 25 | 3.5 |
Highest education | ||
 High school graduate | 72 | 10.0 |
 Some college | 179 | 24.9 |
 College graduate | 395 | 55.1 |
 Master/MBA/Ph.D. | 71 | 10.0 |
Annual household income | ||
 Less than US $9999 | 43 | 6.0 |
 US $10,000–US $19,999 | 150 | 20.9 |
 US $20,000–US $29,999 | 188 | 26.2 |
 US $30,000–US $39,999 | 152 | 21.2 |
 US $40,000–US $49,999 | 88 | 12.3 |
 More than US $50,000 | 96 | 13.4 |