Skip to main content

International Journal of Interdisciplinary Research

Table 1 Demographic characteristics (n = 717)

From: Factors affecting the fashion purchase decision-making of single Koreans

Consumer profile Frequency Percentage
Gender
 Men 357 49.8
 Women 360 50.2
Age
 20–29 301 42.0
 30–39 303 42.3
 40–49 113 15.7
Marriage experience
 Yes 28 3.9
 No 689 96.1
Job
 Office worker 398 55.5
 Sales and service 77 10.7
 Professional 104 14.5
 Student 113 15.8
 Others 25 3.5
Highest education
 High school graduate 72 10.0
 Some college 179 24.9
 College graduate 395 55.1
 Master/MBA/Ph.D. 71 10.0
Annual household income
 Less than US $9999 43 6.0
 US $10,000–US $19,999 150 20.9
 US $20,000–US $29,999 188 26.2
 US $30,000–US $39,999 152 21.2
 US $40,000–US $49,999 88 12.3
 More than US $50,000 96 13.4