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International Journal of Interdisciplinary Research

Table 4 Path analysis results

From: Factors affecting the fashion purchase decision-making of single Koreans

Path Standard coefficient Standard error (S.E) t-value (C.R)
Private self-consciousness
 Introverted information search 0.58 0.06 7.75***
 Extroverted information search 0.20 0.09 3.12**
Public self-consciousness
 Introverted information search 0.25 0.04 4.19***
 Extroverted information search 0.29 0.07 4.47***
Introverted information search
 Self-determination 0.66 0.10 8.55***
 Non-self-determination 0.10 0.08 1.93
Extroverted l information search
 Self-determination 0.03 0.04 0.69
 Non-self-determination 0.58 0.06 8.98***
Self-determination
 Post-purchase satisfaction 0.66 0.06 11.24***
Non-self-determination
 Post-purchase satisfaction 0.22 0.04 5.25***
  1. ***p < 0.001, **p < 0.01