International Journal of Interdisciplinary Research
Table 4 Path analysis results
From: Factors affecting the fashion purchase decision-making of single Koreans
Path | Standard coefficient | Standard error (S.E) | t-value (C.R) |
|---|---|---|---|
Private self-consciousness | |||
 Introverted information search | 0.58 | 0.06 | 7.75*** |
 Extroverted information search | 0.20 | 0.09 | 3.12** |
Public self-consciousness | |||
 Introverted information search | 0.25 | 0.04 | 4.19*** |
 Extroverted information search | 0.29 | 0.07 | 4.47*** |
Introverted information search | |||
 Self-determination | 0.66 | 0.10 | 8.55*** |
 Non-self-determination | 0.10 | 0.08 | 1.93 |
Extroverted l information search | |||
 Self-determination | 0.03 | 0.04 | 0.69 |
 Non-self-determination | 0.58 | 0.06 | 8.98*** |
Self-determination | |||
 Post-purchase satisfaction | 0.66 | 0.06 | 11.24*** |
Non-self-determination | |||
 Post-purchase satisfaction | 0.22 | 0.04 | 5.25*** |