Table 3 Average variance extracted and squared correlation coefficient of variables

Dissatisfaction with material services

0.729^a

Dissatisfaction with human response services

0.275^b

0.739^a

Dissatisfaction with hairstyling services

0.001^b

0.017^b

0.709^a

No action

0.010^b

0.010^b

0.013^b

0.734^a

Private complaint behavior

0.017^b

0.096^b

0.048^b

0.019^b

0.740^a

Public complaint behavior

0.144^b

0.125^b

0.003^b

0.027^b

0.057^b

0.706^a

Revisiting intentions

0.013^b

0.093^b

0.078^b

0.024^b

0.179^b

0.002^b

0.841^a