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International Journal of Interdisciplinary Research

Table 3 Average variance extracted and squared correlation coefficient of variables

From: Structural modeling of dissatisfaction, complaint behavior, and revisiting intentions in hairdressing services

FactorDissatisfaction with material servicesDissatisfaction with human response servicesDissatisfaction with hairstyling servicesNo actionPrivate complaint behaviorPublic complaint behaviorRevisiting intentions
Dissatisfaction with material services0.729a      
Dissatisfaction with human response services0.275b0.739a     
Dissatisfaction with hairstyling services0.001b0.017b0.709a    
No action0.010b0.010b0.013b0.734a   
Private complaint behavior0.017b0.096b0.048b0.019b0.740a  
Public complaint behavior0.144b0.125b0.003b0.027b0.057b0.706a 
Revisiting intentions0.013b0.093b0.078b0.024b0.179b0.002b0.841a
  1. aAverage variance extracted of variables (AVE)
  2. bSquared correlation coefficient of variables