International Journal of Interdisciplinary Research
Categories and sub-categories | Definition | |
---|---|---|
1 | Institutional elements | The visual or textual elements that connect to the social world of fashion, including fashion institutions and professionals |
1.1 | Designer clothing collection | The model holding a mobile phone is wearing designer clothing. The image is combined with textual description of the clothes and brands |
1.2 | Designer branded phones | The phone is the product of a collaboration between mobile companies and fashion designer brands. Sometimes the image of the phone is complemented by the textual information on fashion designers’ names; sometimes the logo of a fashion designer’s brand is visible on the hardware of the phone |
1.3 | Trends and news | The image is located in a news section introducing the latest trendy products. The image is combined with brief textual information, e.g. brand, price and where to buy |
1.4 | Celebrities | The phone is held by film stars, musicians or top models |
1.5 | Name of photographer | The name of the photographer is presented in the images |
1.6 | Fashion professionals | The image features what phone an experienced fashion professional uses, as a real-life example to show what phone is fashionable |
2 | Setting | The contexts where the mobile phones are located in the images |
2.1 | Glamorous | The image depicts a sparkling moment, a glamorous event or a scene of fashion activities |
2.2 | Unrealistic and imaginary | The image presents a completely imaginary environment, such as a futuristic or surreal setting |
2.3 | Realistic and ordinary | The image features an everyday context that is ordinary and trivial |
3 | Clothing and styling | The images that display a relationship between mobile phones and clothing/outfits |
3.1 | Phones in stylish outfits | The model holding a mobile phone is wearing a stylish outfit. The cover of the phone often matches the outfit. Sometimes a short textual description in the image describes how they match |
3.2 | Curated display of many fashion accessories | The phone is aesthetically photographed and displayed among a series of fashion accessories |
3.3 | Phone displayed in parallel to an accessory | The phone is displayed in parallel to a clothing accessory |
4 | Characteristics of mobile phones | The aesthetic features of the mobile phone in the image, such as its decoration, its style and color variation |
4.1 | Fashion accessories for phones | The image features stylish accessories for the phone, such as designer phone pouches, charms or wearable bands |
4.2 | Realistic close-up | The image depicts only the phone without backgrounds. It is an idealized version of the mobile phone |
4.3 | Glamorous close-up | The image depicts only the phone. The close-up shot presents a desirable image of the phone by using visual techniques such as a colorful or dreamy background |
4.4 | Color variation | Various images of the same phone in different colors are presented. The picture is combined with textual statement about selecting colors for different moods |
4.5 | Illustration | The image features an illustrated representation of the phone. It can be abstract, emphasizing a visual feature of the phone, or lifelike, depicting a real phone |
5 | Representation of the persons | How the models in the image interact with each other, display their bodies, and their facial expressions |
5.1 | Intimate | The image features a male model and a female model, whose bodily interaction, e.g. hugging, kissing, looking at each other, shows intimacy. It creates an atmosphere of romance |
5.2 | Nude and sexy | The model carrying a phone is wearing a swimsuit or little clothing, showing the sexy nude body |
5.3 | Facial expression | The phone is close to a model’s face. The model’s facial expression is the focus of the image. It usually shows a happy smile |
6 | Utility | The textual information concerns functionality in social situations and new technical features that improve the quality of people’s everyday life |
6.1 | Functionality | The accompanying texts describe what the phone can be used for in specific social contexts, such as video-calling your family, booking tickets, and playing games on the go |
6.2 | High-tech as title | The mobile phone is displayed together with other electronic devices. The page has a title of “High-tech” |
6.3 | Technical features | The accompanying texts describe the main technical features of the phone, e.g. high-quality camera, color screen, games |