International Journal of Interdisciplinary Research
Table 1 Description of coded variables
From: Top online luxury apparel and accessories retailers: what are they doing right?
Coded variable | Category | Description |
|---|---|---|
Option of shipping destination at entrance | Navigation | When entering a website shoppers can check if a needed destination is eligible for shipping for the order (available). Otherwise shoppers only learn this at checkout (unavailable) |
Link to official partner website | A local partner website is linked if countries lack direct sale | |
Link to alternative country sites | Country code top-level domain changes according to shipping destination is available (e.g.,.fr/.cn) | |
Number of language options | Total number of different language options | |
Ease of navigation | Number of customer service links from the homepage | |
Size comparison | Sizing | Size comparison information is available |
Measurement conversion | Measurement conversion information is available | |
Number of payment methods | Payment | Total number of payment methods offered |
Change in currency options | Price displayed in different currencies is available | |
Number of shipping destinations | Shipping and return | Total number of possible shipping destinations offered |
Shipping destinations paired with flag icon | Shipping destination countries indicated by name with a national flag/ensign icon next to the names is available | |
Language paired with shipping destination | Upon selecting the shipping destination, the language of the website changes to language of the shipping destination | |
International delivery policy | International delivery policy information is available | |
International returns and exchanges | International return and exchange information is available | |
Return label included | Return labels are included with orders and this information is available | |
International taxes and duty policy | International tax and duty policy information is available | |
Order tracking | Order tracking information is available | |
Specified postal service | Particular delivery services used by the website (e.g., UPS/Fedex/DHL) is available | |
Insurance | Information about insuring the order is available | |
Contact us | Contact | Contact us feature is available |
Number of contact methods | Total number of different contact methods | |
Number of phone contacts | Total number of phone numbers that are posted | |
Call back service | Receive a call from the company after submitting one’s phone number service is available | |
Twenty-four/seven service | 24/7 customer service is available | |
Live chat service | Live chat with a customer service representative is available | |
Number of social media platforms | Total number of different social media platforms | |
Store locator | Store locator feature is available |