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International Journal of Interdisciplinary Research

Table 2 Merchant descriptive frequencies and percent

From: Top online luxury apparel and accessories retailers: what are they doing right?

 Top performing sitesComparison sitesTotal sample
Merchant type
 Web only14 (30.4%)0 (0%)14 (15.6%)
 Retail chain12 (26.1%)0 (0%)12 (13.3%)
 Consumer/brand manufacturer16 (34.8%)44 (100%)60 (66.7%)
 Catalog/call center4 (8.7%)0 (0%)4 (4.4%)
Company headquarters
 Europe15 (32.6%)37 (84.1%)52 (57.8%)
 North America (not USA)2 (4.3%)5 (11.4%)7 (7.8%)
 USA22 (47.8%)1 (2.3%)23 (25.6%)
 South America2 (4.3%)0 (0%)2 (2.2%)
 Asia3 (6.5%)0 (0%)3 (3.3%)
 Oceania2 (4.3%)1 (2.3%)3 (3.3%)
Category of merchandise sold on the website
 Men only1 (2.2%)4 (9.1%)5 (5.5%)
 Women only10 (21.7%)7 (15.9%)17 (18.9%)
 Men and women17 (37.0%)18 (40.9%)35 (38.9%)
 Women and children1 (2.2%)0 (0%)1 (1.1%)
 Men, women, and children17 (37.0%)15 (34.1%)32 (35.6%)