International Journal of Interdisciplinary Research
Table 2 Merchant descriptive frequencies and percent
From: Top online luxury apparel and accessories retailers: what are they doing right?
| Â | Top performing sites | Comparison sites | Total sample |
|---|---|---|---|
Merchant type | |||
 Web only | 14 (30.4%) | 0 (0%) | 14 (15.6%) |
 Retail chain | 12 (26.1%) | 0 (0%) | 12 (13.3%) |
 Consumer/brand manufacturer | 16 (34.8%) | 44 (100%) | 60 (66.7%) |
 Catalog/call center | 4 (8.7%) | 0 (0%) | 4 (4.4%) |
Company headquarters | |||
 Europe | 15 (32.6%) | 37 (84.1%) | 52 (57.8%) |
 North America (not USA) | 2 (4.3%) | 5 (11.4%) | 7 (7.8%) |
 USA | 22 (47.8%) | 1 (2.3%) | 23 (25.6%) |
 South America | 2 (4.3%) | 0 (0%) | 2 (2.2%) |
 Asia | 3 (6.5%) | 0 (0%) | 3 (3.3%) |
 Oceania | 2 (4.3%) | 1 (2.3%) | 3 (3.3%) |
Category of merchandise sold on the website | |||
 Men only | 1 (2.2%) | 4 (9.1%) | 5 (5.5%) |
 Women only | 10 (21.7%) | 7 (15.9%) | 17 (18.9%) |
 Men and women | 17 (37.0%) | 18 (40.9%) | 35 (38.9%) |
 Women and children | 1 (2.2%) | 0 (0%) | 1 (1.1%) |
 Men, women, and children | 17 (37.0%) | 15 (34.1%) | 32 (35.6%) |