International Journal of Interdisciplinary Research
Table 3 Descriptive and inferential results
From: Top online luxury apparel and accessories retailers: what are they doing right?
Coded variable | Top performers | Comparison group | Entire sample | Inferential statistics |
|---|---|---|---|---|
Shipping destination at entrance | f = 25 (54.3%) | f = 32 (72.7%) | f = 57 (63.3%) | ns |
Number of shipping destinations | M = 99.28 | M = 64.98 | M = 82.61 | F(1,88) = 4.345, p < .04 |
Shipping destination with flag icon | f = 15 (32.6%) | f = 7 (18.9%) | f = 22 (24.4%) | χ2 (1) = 3.396, p < .04 |
Link to alternative country sites | f = 12 (26.1%) | f = 20 (45.4%) | f = 32 (35.6%) | χ2 (1) = 3.682, p < .05 |
Language paired with shipping destination | f = 15 (32.6%) | f = 32 (72.7%) | f = 47 (52.2%) | χ2 (1) = 14.507, p < .0001 |
Number of language options | M = 1.02 | M = .66 | M = .84 | ns |
Size comparison | f = 33 (71.7%) | f = 40 (90.9%) | f = 73 (81.1%) | χ2 (1) = 5.394, p < .02 |
Measurement conversion | f = 19 (43.1%) | f = 13 (29.5%) | f = 32 (35.5%) | ns |
Number of payment methods | M = 6.09 | M = 4.86 | M = 5.49 | F (1, 88) = 6.906, p < .010 |
Change in currency options | f = 29 (63.0%) | f = 40 (90.0%) | f = 69 (76.7%) | χ2 (1) = 9.762, p < .002 |
International delivery policy | f = 38 (82.6%) | f = 15 (34.1%) | f = 53 (58.9%) | χ2 (1) = 21.866, p < .0001 |
International returns and exchanges | f = 33 (71.7%) | f = 12 (27.3%) | f = 45 (50%) | χ2 (1) = 17.787, p < .0001 |
Return label included | f = 31 (67.4%) | f = 33 (75%) | f = 64 (71.1%) | ns |
International taxes and duty policy | f = 27 (58.7%) | f = 11 (25%) | f = 38 (42.2%) | χ2 (1) = 10.467, p < .001 |
Order tracking | f = 45 (97.8%) | f = 39 (88.6%) | f = 84 (93.3%) | ns |
Specified delivery service | f = 29 (63.0%) | f = 38 (86.4%) | f = 67 (74.4%) | χ2 (1) = 6.429, p < .01 |
Insurance | f = 4 (8.7%) | f = 7 (15.9%) | f = 11 (12.2%) | ns |
Contact us | f = 45 (97.8%) | f = 43 (97.7%) | f = 88 (97.8%) | ns |
Number of contact methods | M = 2.41 | M = 2.00 | M = 2.21 | F (1, 88) = 5.708, p < .019 |
Number of phone contacts | M = 2.46 | M = 1.07 | M = 1.78 | ns |
Call back service | f = 1 (2.2%) | 2 (4.5%) | f = 3 (3.3%) | ns |
Twenty four seven service | f = 8 (17.4%) | f = 4 (9.1%) | f = 12 (13.3%) | ns |
Live chat service | f = 19 (41.3%) | f = 9 (20.4%) | f = 28 (20.4%) | χ2 (1) = 4.561, p < .03 |
Number of social media platforms | M = 4.54 | M = 4.64 | M = 4.59 | ns |
Store locator | f = 33 (71.7%) | f = 39 (88.6%) | f = 72 (80.0%) | χ2 (1) = 4.013, p < .04 |
Customer service links from the homepage | M = 8.04 | M = 7.45 | M = 7.76 | ns |