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International Journal of Interdisciplinary Research

Table 3 Descriptive and inferential results

From: Top online luxury apparel and accessories retailers: what are they doing right?

Coded variableTop performersComparison groupEntire sampleInferential statistics
Shipping destination at entrancef = 25 (54.3%)f = 32 (72.7%)f = 57 (63.3%)ns
Number of shipping destinationsM = 99.28M = 64.98M = 82.61F(1,88) = 4.345, p < .04
Shipping destination with flag iconf = 15 (32.6%)f = 7 (18.9%)f = 22 (24.4%)χ2 (1) = 3.396, p < .04
Link to alternative country sitesf = 12 (26.1%)f = 20 (45.4%)f = 32 (35.6%)χ2 (1) = 3.682, p < .05
Language paired with shipping destinationf = 15 (32.6%)f = 32 (72.7%)f = 47 (52.2%)χ2 (1) = 14.507, p < .0001
Number of language optionsM = 1.02M = .66M = .84ns
Size comparisonf = 33 (71.7%)f = 40 (90.9%)f = 73 (81.1%)χ2 (1) = 5.394, p < .02
Measurement conversionf = 19 (43.1%)f = 13 (29.5%)f = 32 (35.5%)ns
Number of payment methodsM = 6.09M = 4.86M = 5.49F (1, 88) = 6.906, p < .010
Change in currency optionsf = 29 (63.0%)f = 40 (90.0%)f = 69 (76.7%)χ2 (1) = 9.762, p < .002
International delivery policyf = 38 (82.6%)f = 15 (34.1%)f = 53 (58.9%)χ2 (1) = 21.866, p < .0001
International returns and exchangesf = 33 (71.7%)f = 12 (27.3%)f = 45 (50%)χ2 (1) = 17.787, p < .0001
Return label includedf = 31 (67.4%)f = 33 (75%)f = 64 (71.1%)ns
International taxes and duty policyf = 27 (58.7%)f = 11 (25%)f = 38 (42.2%)χ2 (1) = 10.467, p < .001
Order trackingf = 45 (97.8%)f = 39 (88.6%)f = 84 (93.3%)ns
Specified delivery servicef = 29 (63.0%)f = 38 (86.4%)f = 67 (74.4%)χ2 (1) = 6.429, p < .01
Insurancef = 4 (8.7%)f = 7 (15.9%)f = 11 (12.2%)ns
Contact usf = 45 (97.8%)f = 43 (97.7%)f = 88 (97.8%)ns
Number of contact methodsM = 2.41M = 2.00M = 2.21F (1, 88) = 5.708, p < .019
Number of phone contactsM = 2.46M = 1.07M = 1.78ns
Call back servicef = 1 (2.2%)2 (4.5%)f = 3 (3.3%)ns
Twenty four seven servicef = 8 (17.4%)f = 4 (9.1%)f = 12 (13.3%)ns
Live chat servicef = 19 (41.3%)f = 9 (20.4%)f = 28 (20.4%)χ2 (1) = 4.561, p < .03
Number of social media platformsM = 4.54M = 4.64M = 4.59ns
Store locatorf = 33 (71.7%)f = 39 (88.6%)f = 72 (80.0%)χ2 (1) = 4.013, p < .04
Customer service links from the homepageM = 8.04M = 7.45M = 7.76ns