TY - JOUR AU - Sung, Jihyun AU - Yan, Ruoh-Nan PY - 2020 DA - 2020/04/05 TI - Predicting clothing behaviors of Generation Y men through self-esteem and body dissatisfaction JO - Fashion and Textiles SP - 10 VL - 7 IS - 1 AB - This study investigated how various dimensions of body dissatisfaction of men in Generation Y (i.e., body dissatisfaction-weight, body dissatisfaction-muscles, and body dissatisfaction-height) influenced their clothing related behavioral responses, including clothing image avoidance and clothing purchase behavior. Self-esteem was included as a predictor variable for the three dimensions of body dissatisfaction. Data were collected through an online survey from heterosexual Generation Y men. Results indicated that self-esteem negatively influenced the three dimensions of body dissatisfaction differently; only the body dissatisfaction-weight dimension influenced men’s clothing image avoidance and clothing purchase behavior, when controlling for body dissatisfaction-muscles and body dissatisfaction-height. The findings were discussed, and implications were provided in the current study. SN - 2198-0802 UR - https://doi.org/10.1186/s40691-019-0200-6 DO - 10.1186/s40691-019-0200-6 ID - Sung2020 ER -