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International Journal of Interdisciplinary Research

Table 2 Categories, subcategories, and concepts of central phenomenon

From: Consumer resistance to innovation: smart clothing

Paradigm element

Category

Subcategory

Concept

Central phenomenon (do they intend to accept smart clothing?)

Innovation resistance

Postponement

Determine whether to purchase after waiting and seeing whether function or design is stabilized/improved

Rejection

There is no intention to accept, as there seems to be no benefit from the product

Resistance

Do not intend to accept, even in the future

Dissuade people who want to accept