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International Journal of Interdisciplinary Research

Table 4 Categories, subcategories, and concepts of contextual conditions

From: Consumer resistance to innovation: smart clothing

Paradigm element

Category

Subcategory

Concept

Contextual conditions

Social conformity

Social assessment

Assessment by others (family, friends) on the purchase or use of the product

Propagation of smart devices

Inability to replace smart phone

Do not feel the inconvenience of using a smartphone as smartphones have been already widely used

There are more functions performed by a smartphone than those performed by smart clothing

Purchase of other wearable devices

Believe that purchasing other wearable devices than smart clothes is more efficient