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International Journal of Interdisciplinary Research

Table 4 Categories, subcategories, and concepts of contextual conditions

From: Consumer resistance to innovation: smart clothing

Paradigm elementCategorySubcategoryConcept
Contextual conditionsSocial conformitySocial assessmentAssessment by others (family, friends) on the purchase or use of the product
Propagation of smart devicesInability to replace smart phoneDo not feel the inconvenience of using a smartphone as smartphones have been already widely used
There are more functions performed by a smartphone than those performed by smart clothing
Purchase of other wearable devicesBelieve that purchasing other wearable devices than smart clothes is more efficient