International Journal of Interdisciplinary Research
Factor | Items | Standardized Factor loading | t-value | AVE | CR | α |
---|---|---|---|---|---|---|
Attention | I think this store | |||||
… attracts me | 0.688 | –a | 0.701 | 0.978 | 0.781 | |
… draws my full attention | 0.899 | 7.544 | ||||
… catches my eye | 0.906 | 7.660 | ||||
Interest | After watching this store | |||||
… I am interested in the product. | 0.885 | –a | 0.797 | 0.986 | 0.872 | |
… I like the product | 0.937 | 16.860 | ||||
… I have a good impression of the product | 0.855 | 13.464 | ||||
Desire | After watching this store | |||||
… I think I need the product | 0.887 | –a | 0.838 | 0.988 | 0.902 | |
… I want to have the product | 0.928 | 16.652 | ||||
… I hope I can get the product | 0.930 | 15.704 | ||||
Search | After watching this store, I think | |||||
… I will search for information about the product on the Internet | 0.856 | –a | 0.779 | 0.987 | 0.905 | |
… I will search for online word-of-mouth information about the product on the Internet | 0.904 | 15.988 | ||||
… I will compare prices of the product on the Internet | 0.871 | 13.172 | ||||
… I will visit the official brand website on the Internet | 0.898 | 13.345 | ||||
Action | After watching this store, I think | Â | Â | 0.735 | 0.990 | Â |
… the product in the review is worth purchasing | 0.844 | –a | 0.878 | |||
… I am willing to buy the product | 0.877 | 13.517 |  | |||
… the product will benefit me | 0.886 | 13.595 |  | |||
… I will definitely buy this brand if I have enough money | 0.821 | 11.558 |  | |||
Share | After watching this store, I think | |||||
… I am willing to tell my friends about this store | 0.922 | –a | 0.849 | 0.989 | 0.911 | |
… I intend to share information about the products with my friends | 0.942 | 19.249 | ||||
… I will share my experiences and comments about the products on the Internet | 0.899 | 16.336 |