International Journal of Interdisciplinary Research
Variable | Attention | Interest | Desire | Search | Action | Share |
---|---|---|---|---|---|---|
Attention | 0.701a | Â | Â | Â | Â | Â |
Interest | 0.543b | 0.797 | Â | Â | Â | Â |
Desire | 0.421 | 0.637 | 0.838 | Â | Â | Â |
Search | 0.391 | 0.557 | 0.514 | 0.779 | Â | Â |
Action | 0.370 | 0.564 | 0.654 | 0.540 | 0.735 | Â |
Share | 0.406 | 0.461 | 0.507 | 0.590 | 0.582 | 0.849 |