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International Journal of Interdisciplinary Research

Table 2 Sample demographics

From: Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

Variable N %
Gender
 Male 105 50.0
 Female 105 50.0
Age
 18–25 34 16.2
 26–35 49 23.3
 36–45 51 24.3
 46–55 34 16.2
 > 56 42 20
Education
High school or less 29 13.8
College 139 66.2
Graduate School 42 20.0
Individual income
 < $20,000 22 10.5
 $20,001–$40,000 39 18.6
 $40,001–$60,000 45 21.4
 $60,001–$80,000 32 15.2
 $80,001–$100,000 21 10.0
 > $100,001 51 24.3