International Journal of Interdisciplinary Research
Table 2 Sample demographics
From: Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
Variable | N | % |
|---|---|---|
Gender | ||
 Male | 105 | 50.0 |
 Female | 105 | 50.0 |
Age | ||
 18–25 | 34 | 16.2 |
 26–35 | 49 | 23.3 |
 36–45 | 51 | 24.3 |
 46–55 | 34 | 16.2 |
 > 56 | 42 | 20 |
Education | ||
High school or less | 29 | 13.8 |
College | 139 | 66.2 |
Graduate School | 42 | 20.0 |
Individual income | ||
 < $20,000 | 22 | 10.5 |
 $20,001–$40,000 | 39 | 18.6 |
 $40,001–$60,000 | 45 | 21.4 |
 $60,001–$80,000 | 32 | 15.2 |
 $80,001–$100,000 | 21 | 10.0 |
 > $100,001 | 51 | 24.3 |