International Journal of Interdisciplinary Research
From: Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
 | Mean | SD | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
---|---|---|---|---|---|---|---|---|---|---|---|
Co-creation | 5.168 | 1.016 | .811 | Â | Â | Â | Â | Â | Â | Â | Â |
Cost-effectiveness | 5.676 | .940 | .556 | .920 | Â | Â | Â | Â | Â | Â | Â |
Website attractiveness | 5.462 | .993 | .677 | .582 | .847 | Â | Â | Â | Â | Â | Â |
Sustainability | 5.102 | 1.038 | .635 | .434 | .557 | .850 | Â | Â | Â | Â | Â |
Brand uniqueness | 5.378 | 1.191 | .609 | .543 | .650 | .606 | .937 | Â | Â | Â | Â |
Social media engagement | 4.873 | 1.557 | .542 | .474 | .678 | .475 | .572 | .907 | Â | Â | Â |
Innovativeness | 5.582 | .936 | .634 | .546 | .717 | .620 | .765 | .632 | .824 | Â | Â |
Attitude | 5.554 | 1.094 | .587 | .656 | .646 | .479 | .513 | .595 | .593 | .871 | Â |
Repurchase intention | 5.708 | .987 | .577 | .640 | .636 | .522 | .614 | .517 | .594 | .779 | .917 |