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International Journal of Interdisciplinary Research

Table 6 Results of the indirect effects

From: Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

Path Beta Support
Co-creation → Attitude → Intention .077 No
Cost-effectiveness → Attitude → Intention .335*** Yes
Website attractiveness → Attitude → Intention .100 No
Sustainability → Attitude → Intention .027 No
Brand uniqueness → Attitude → Intention .231*** Yes
Social media engagement → Attitude → Intention .147** Yes
Innovativeness → Attitude → Intention .118* Yes
  1. *** p < .001; ** p < .01; * p < .05