The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 1 Demographic characteristics of participants in eight experimental groups

	Group 1 n = 100	Group 2 n = 100	Group 3 n = 100	Group 4 n = 100	Group 5 n = 100	Group 6 n = 100	Group 7 n = 100	Group 8 n = 100	Total N = 800
Age
20–24	26	28	27	30	21	26	28	28	214
25–29	32	31	26	29	35	34	36	35	258
30–34	30	26	30	25	27	25	22	25	210
35–39	12	15	17	16	17	15	14	12	118
Χ² = 8.266, df = 21, p = 0.994
Marital status
Single	49	49	51	50	50	51	51	50	401
Married	51	51	49	50	50	49	49	50	399
Χ² = 0.195, df = 7, p = 0.998
Academic background
High school graduate or lower	13	14	15	12	13	13	17	13	110
University student	26	24	30	28	25	23	26	29	211
University graduate	40	38	38	42	44	38	38	39	317
Graduate student or higher	21	24	17	18	18	26	19	19	162
Χ² = 7.297, df = 21, p = 0.997
Current occupation
Student	30	27	28	29	29	26	29	26	224
Office worker	37	39	49	47	47	50	37	38	344
Public official	10	12	11	9	10	8	14	14	88
Housewife	12	12	7	6	6	7	10	11	71
Self-worker	2	3	1	3	3	3	4	3	22
Not employed/ others	9	7	4	6	5	6	6	8	51
Χ² = 19.322, df = 35, p = .985