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International Journal of Interdisciplinary Research

Table 1 Demographic characteristics of participants in eight experimental groups

From: The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

  Group 1 n = 100 Group 2 n = 100 Group 3 n = 100 Group 4 n = 100 Group 5 n = 100 Group 6 n = 100 Group 7 n = 100 Group 8 n = 100 Total N = 800
Age
 20–24 26 28 27 30 21 26 28 28 214
 25–29 32 31 26 29 35 34 36 35 258
 30–34 30 26 30 25 27 25 22 25 210
 35–39 12 15 17 16 17 15 14 12 118
 Χ2 = 8.266, df = 21, p = 0.994
Marital status
 Single 49 49 51 50 50 51 51 50 401
 Married 51 51 49 50 50 49 49 50 399
Χ2 = 0.195, df = 7, p = 0.998
Academic background
 High school graduate or lower 13 14 15 12 13 13 17 13 110
 University student 26 24 30 28 25 23 26 29 211
 University graduate 40 38 38 42 44 38 38 39 317
 Graduate student or higher 21 24 17 18 18 26 19 19 162
 Χ2 = 7.297, df = 21, p = 0.997
Current occupation
 Student 30 27 28 29 29 26 29 26 224
 Office worker 37 39 49 47 47 50 37 38 344
 Public official 10 12 11 9 10 8 14 14 88
 Housewife 12 12 7 6 6 7 10 11 71
 Self-worker 2 3 1 3 3 3 4 3 22
 Not employed/
others
9 7 4 6 5 6 6 8 51
 Χ2 = 19.322, df = 35, p = .985
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