International Journal of Interdisciplinary Research
Dependent Variable | Sponsorship display status | Influencer type | M | F |
---|---|---|---|---|
New product acceptance intentions | Display | Celebrity | 3.08 | 4403.69*** |
General public | 4.68 | |||
No display | Celebrity | 4.45 | 1776.96*** | |
General public | 3.43 |