The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 6 Simple main effect for the two-way interaction of sponsorship display status × product exposure method

Dependent Variable	Product exposure method	Sponsorship display status	M	F
New product acceptance intentions	Exposure	Display	3.85	6.96^**
	Exposure	No display	3.91	6.96^**
	No exposure	Display	3.95	0.77
	No exposure	No display	3.93	0.77