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International Journal of Interdisciplinary Research

Table 6 Simple main effect for the two-way interaction of sponsorship display status × product exposure method

From: The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Dependent Variable Product exposure method Sponsorship display status M F
New product acceptance intentions Exposure Display 3.85 6.96**
No display 3.91
No exposure Display 3.95 0.77
No display 3.93
  1. ** p < 0.01