Skip to main content

International Journal of Interdisciplinary Research

Table 8 Simple main effect for the three-way interaction

From: The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Dependent variable Product exposure method Sponsorship display status Influencer type M F
New product acceptance intentions Exposure Display Celebrity 2.78 3920.49***
General public 4.92
No display Celebrity 4.04 28.51***
General public 3.86
No exposure Display Celebrity 3.38 975.55***
General public 4.45
No display Celebrity 4.86 2945.78***
General public 3.00
  1. *** p < 0.001