The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 8 Simple main effect for the three-way interaction

Dependent variable	Product exposure method	Sponsorship display status	Influencer type	M	F
New product acceptance intentions	Exposure	Display	Celebrity	2.78	3920.49^***
		Display	General public	4.92	3920.49^***
		No display	Celebrity	4.04	28.51^***
		No display	General public	3.86	28.51^***
	No exposure	Display	Celebrity	3.38	975.55^***
		Display	General public	4.45	975.55^***
		No display	Celebrity	4.86	2945.78^***
		No display	General public	3.00	2945.78^***