International Journal of Interdisciplinary Research
Table 9 Description of the eight experimental stimuli/eight experimental groups and the sample size per stimulus/per group
Stimulus number | Experimental group | Influencer type | Sponsorship display status | Product exposure method | Sample size |
|---|---|---|---|---|---|
1 | Group 1 | Celebrity | Display | Exposure | 100 |
2 | Group 2 | Celebrity | Display | No exposure | 100 |
3 | Group 3 | Celebrity | No display | Exposure | 100 |
4 | Group 4 | Celebrity | No display | No exposure | 100 |
5 | Group 5 | General public | Display | Exposure | 100 |
6 | Group 6 | General public | Display | No exposure | 100 |
7 | Group 7 | General public | No display | Exposure | 100 |
8 | Group 8 | General public | No display | No exposure | 100 |