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International Journal of Interdisciplinary Research

Table 9 Description of the eight experimental stimuli/eight experimental groups and the sample size per stimulus/per group

From: The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Stimulus number Experimental group Influencer type Sponsorship display status Product exposure method Sample size
1 Group 1 Celebrity Display Exposure 100
2 Group 2 Celebrity Display No exposure 100
3 Group 3 Celebrity No display Exposure 100
4 Group 4 Celebrity No display No exposure 100
5 Group 5 General public Display Exposure 100
6 Group 6 General public Display No exposure 100
7 Group 7 General public No display Exposure 100
8 Group 8 General public No display No exposure 100