International Journal of Interdisciplinary Research
Table 1 Demographic characteristics
From: From information experiences to consumer engagement on brand’s social media accounts
Characteristic | n | % |
|---|---|---|
Gender | ||
Male | 90 | 31.0 |
Female | 200 | 69.0 |
Age | ||
20–25 | 138 | 47.6 |
26–30 | 61 | 21.0 |
31–35 | 53 | 18.3 |
36–40 | 21 | 7.2 |
41–49 | 17 | 5.9 |
Education | ||
High school graduate | 17 | 5.9 |
Bachelor’s and college student | 109 | 37.6 |
Bachelor’s degree | 147 | 50.7 |
Master’s degree or above | 17 | 5.9 |
Occupation | ||
Self-employed | 4 | 1.4 |
Sales and service work | 12 | 4.1 |
Manufacturing work | 3 | 1.0 |
Office work | 109 | 37.6 |
Business administration and management | 5 | 1.7 |
Professional | 18 | 6.2 |
Student | 113 | 39.0 |
House work | 9 | 3.1 |
Others | 17 | 5.9 |
Household monthly income (Korean Won) | ||
Less than 1,000,000 | 60 | 20.7 |
1,000,000–less than 2,000,000 | 62 | 21.4 |
2,000,000–less than 3,000,000 | 56 | 19.3 |
3,000,000–less than 4,000,000 | 37 | 12.8 |
4,000,000–less than 5,000,000 | 22 | 7.6 |
5,000,000–less than 6,000,000 | 16 | 5.5 |
More than 6,000,000 | 37 | 12.7 |