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International Journal of Interdisciplinary Research

Table 1 Demographic characteristics

From: From information experiences to consumer engagement on brand’s social media accounts

Characteristic n %
Gender
 Male 90 31.0
 Female 200 69.0
Age
 20–25 138 47.6
 26–30 61 21.0
 31–35 53 18.3
 36–40 21 7.2
 41–49 17 5.9
Education
 High school graduate 17 5.9
 Bachelor’s and college student 109 37.6
 Bachelor’s degree 147 50.7
 Master’s degree or above 17 5.9
Occupation
 Self-employed 4 1.4
 Sales and service work 12 4.1
 Manufacturing work 3 1.0
 Office work 109 37.6
 Business administration and management 5 1.7
 Professional 18 6.2
 Student 113 39.0
 House work 9 3.1
 Others 17 5.9
Household monthly income (Korean Won)
 Less than 1,000,000 60 20.7
 1,000,000–less than 2,000,000 62 21.4
 2,000,000–less than 3,000,000 56 19.3
 3,000,000–less than 4,000,000 37 12.8
 4,000,000–less than 5,000,000 22 7.6
 5,000,000–less than 6,000,000 16 5.5
 More than 6,000,000 37 12.7