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International Journal of Interdisciplinary Research

Table 3 Convergent and discriminant validity

From: From information experiences to consumer engagement on brand’s social media accounts

  1 2 3 4 5 6 7 8
1. Usefulness 0.69        
2. Enjoyment 0.42 0.72       
3. Positive emotion 0.49 0.40 0.61      
4. Satisfaction 0.55 0.52 0.14 0.65     
5. Cognitive Engagement 0.27 0.37 0.31 0.29 0.72    
6. Elaboration 0.28 0.35 0.14 0.27 0.31 0.57   
7. Engagement intention 0.38 0.38 0.24 0.59 0.41 0.32 0.63  
8. Curiosity 0.44 0.67 0.36 0.45 0.28 0.44 0.24 0.70
  1. Diagonal entries are AVE for each construct. Off-diagonal entries are the squared correlation coefficients between constructs