International Journal of Interdisciplinary Research
From: From information experiences to consumer engagement on brand’s social media accounts
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
---|---|---|---|---|---|---|---|---|
1. Usefulness | 0.69 | |||||||
2. Enjoyment | 0.42 | 0.72 | ||||||
3. Positive emotion | 0.49 | 0.40 | 0.61 | |||||
4. Satisfaction | 0.55 | 0.52 | 0.14 | 0.65 | ||||
5. Cognitive Engagement | 0.27 | 0.37 | 0.31 | 0.29 | 0.72 | |||
6. Elaboration | 0.28 | 0.35 | 0.14 | 0.27 | 0.31 | 0.57 | ||
7. Engagement intention | 0.38 | 0.38 | 0.24 | 0.59 | 0.41 | 0.32 | 0.63 | |
8. Curiosity | 0.44 | 0.67 | 0.36 | 0.45 | 0.28 | 0.44 | 0.24 | 0.70 |