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International Journal of Interdisciplinary Research

Table 4 Moderation effect of curiosity

From: From information experiences to consumer engagement on brand’s social media accounts

Predictor Curiosity Effect SE t CI95%
Perceived usefulness 3.99 (Mean − 1SD) 0.43 0.07 6.57 0.30, 0.56
5.04 (Mean) 0.54 0.06 8.92 0.42, 0.66
6.08 (Mean + 1SD) 0.65 0.07 8.98 0.51, 0.79
Perceived enjoyment 3.99 (Mean − 1SD) 0.23 0.07 3.15 0.08, 0.37
5.04 (Mean) 0.36 0.07 5.44 0.23, 0.48
6.08 (Mean + 1SD) 0.48 0.07 6.74 0.34, 0.62