International Journal of Interdisciplinary Research
Table 4 Moderation effect of curiosity
From: From information experiences to consumer engagement on brand’s social media accounts
Predictor | Curiosity | Effect | SE | t | CI95% |
|---|---|---|---|---|---|
Perceived usefulness | 3.99 (Mean − 1SD) | 0.43 | 0.07 | 6.57 | 0.30, 0.56 |
5.04 (Mean) | 0.54 | 0.06 | 8.92 | 0.42, 0.66 | |
6.08 (Mean + 1SD) | 0.65 | 0.07 | 8.98 | 0.51, 0.79 | |
Perceived enjoyment | 3.99 (Mean − 1SD) | 0.23 | 0.07 | 3.15 | 0.08, 0.37 |
5.04 (Mean) | 0.36 | 0.07 | 5.44 | 0.23, 0.48 | |
6.08 (Mean + 1SD) | 0.48 | 0.07 | 6.74 | 0.34, 0.62 |