Skip to main content

International Journal of Interdisciplinary Research

Table 1 Experimental studies on the virtual reality experience in shopping context

From: Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

Study Context Stimuli Focus
Gabisch (2011) Apparel, Food, IT 3D online virtual world (Second Life) experience Real world purchase intention, real world purchase behavior
Domina et al. (2012) Apparel and fashion 3D online virtual world (Second Life) experience Shopping intention within the 3D online virtual world
van Herpen et al. (2016) Food products Comparison among physical-store vs. virtually created VR-based store vs. pictorially represented store shopping experience Similarity between real-life and VR shopping behavior
Lau and Lee (2018) Apparel Virtually created shopping mall experience Purchase intention, interactive and hedonic shopping experience
Park et al. (2018) Apparel VR model store visits using HMD Purchase intention
Pizzi et al. (2019) Food products Comparison between physical-store vs. virtually created VR-based store shopping experience Store satisfaction
Jang et al. (2019) Footwear VR store using mobile-based HMDs Experiential shopping value, Approach intention
Baek et al. (2020) Apparel 360-degree VR photos Brand equity, visit intentions
  1. Developed by authors based on literature review