Skip to main content

International Journal of Interdisciplinary Research

Table 3 Exploratory factor analysis and reliability

From: Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

Scale items

Factor loading

Eigen value

Variance explained (%)

Cronbach’s alpha

Arousal

  

2.20

55.06

0.82

Not aroused—aroused

0.65

   

Sleepy—wide awake

0.79

   

Calm—excited

0.78

   

Sluggish—Frenzied

0.73

   

Pleasure

  

3.13

78.20

0.93

Depressed—contented

0.86

   

Unhappy—happy

0.90

   

Unsatisfied—satisfied

0.88

   

Annoyed—pleased

0.90

   

Store attractiveness

  

2.33

77.74

0.91

Unattractive—attractive

0.80

   

Bad—good

0.90

   

Unfavorable—favorable

0.94

  Â