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International Journal of Interdisciplinary Research

Table 3 Exploratory factor analysis and reliability

From: Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

Scale items Factor loading Eigen value Variance explained (%) Cronbach’s alpha
Arousal
   2.20 55.06 0.82
Not aroused—aroused 0.65    
Sleepy—wide awake 0.79    
Calm—excited 0.78    
Sluggish—Frenzied 0.73    
Pleasure
   3.13 78.20 0.93
Depressed—contented 0.86    
Unhappy—happy 0.90    
Unsatisfied—satisfied 0.88    
Annoyed—pleased 0.90    
Store attractiveness
   2.33 77.74 0.91
Unattractive—attractive 0.80    
Bad—good 0.90    
Unfavorable—favorable 0.94