International Journal of Interdisciplinary Research
Scale items | Factor loading | Eigen value | Variance explained (%) | Cronbach’s alpha |
---|---|---|---|---|
Arousal | ||||
 |  | 2.20 | 55.06 | 0.82 |
Not aroused—aroused | 0.65 |  |  |  |
Sleepy—wide awake | 0.79 |  |  |  |
Calm—excited | 0.78 |  |  |  |
Sluggish—Frenzied | 0.73 |  |  |  |
Pleasure | ||||
 |  | 3.13 | 78.20 | 0.93 |
Depressed—contented | 0.86 |  |  |  |
Unhappy—happy | 0.90 |  |  |  |
Unsatisfied—satisfied | 0.88 |  |  |  |
Annoyed—pleased | 0.90 |  |  |  |
Store attractiveness | ||||
 |  | 2.33 | 77.74 | 0.91 |
Unattractive—attractive | 0.80 |  |  |  |
Bad—good | 0.90 |  |  |  |
Unfavorable—favorable | 0.94 |  |  |  |