International Journal of Interdisciplinary Research
Table 4 Hypotheses testing results
|  | DV | IV | β | SE | t | VIF |
|---|---|---|---|---|---|---|
H1a | Arousal | Store experience | .72 | 0.16 | 24.62*** | 1.00 |
R2 = .09, F-value = 21.30, p-value = .000 | ||||||
H1b | Pleasure | Store experience | .51 | 0.15 | 3.37*** | 1.00 |
R2 = .05, F-value = 11.33, p-value = .000 | ||||||
H2a | Arousal (moderator) | Store experience | .72 | 0.16 | 4.58*** | 1.00 |
Store familiarity | .19 | 0.05 | 0.27 | 1.01 | ||
Store experience*Store familiarity | − .09 | 0.10 | − 1.21 | 1.00 | ||
R2 = .01, F-value = 7.59, p-value = .000, F change = 1.47, Sig. F change = .23 | ||||||
H2b | Pleasure (moderator) | Store experience | .50 | .15 | 3.27** | 1.01 |
Store familiarity | .06 | .05 | 1.20 | 1.01 | ||
Store experience*Store familiarity | − .09 | .10 | − .88 | 1.00 | ||
R2 = .06, F-value = 4.50, p-value = .01, F change = .78, Sig. F change = .38 | ||||||
H3a | Store attractiveness | Arousal | .49 | .05 | 9.47*** | 1.00 |
R2 = .30, F-value = 89.73, p-value = .000 | ||||||
H3b | Store attractiveness | Pleasure | .71 | .04 | 16.57*** | 1.00 |
R2 = .57, F-value = 274.51, p-value = .000 | ||||||