International Journal of Interdisciplinary Research
Table 5 Comparison of retailers’ monetary and in-kind contributions during the COVID-19 pandemic
From: Global fashion retailers’ responses to external and internal crises during the COVID-19 pandemic
Zara (Inditex) | H&M | Uniqlo | |
|---|---|---|---|
Monetary contribution | Donated ten million euros to communities in Spain | Donated $500,000 to the COVID-19 Solidarity Response Fund In the U.S., every $60 spent on hm.com, directly donated $10 to charities | Donated $257,000 all over the world |
In-kind contribution | Donated medical supplies, including masks, gloves, goggles, caps, scrubs, and hospital gowns Provided their logistics and supplier network to the Spanish government in order to produce and donate PPEs | Offered essential public health alerts and guidance through their own social media channel Switched to manufacturing large numbers of personal protective equipment (PPEs) instead of clothing for donating to hospitals and health care workers Donated 70,000 pieces of H&M products to U.S. organizations | Donated masks to medical facilities, affiliated partner organizations, and employees Donated Uniqlo clothing items such as AIRism and HEATTECH products to medical facilities Donated hand sanitizer and required telecommuting by their staff Enforced measures to their partner supply chain in order to maintain safety while manufacturing their clothing |
Scope of contribution | Contributed to their own country, the Spanish government, and hospitals | Contributed to international organizations and hospitals around the world | Contributed to organizations affiliated with the company, as well as medical facilities, employees, and suppliers around the world |