International Journal of Interdisciplinary Research
Table 1 Measurement assessment
Factor | Items | FL | AVE | CR | Cronbach’s α |
|---|---|---|---|---|---|
Presence | While I was using this AR application | 0.622 | 0.868 | 0.897 | |
 It felt like the sneakers really existed | 0.723 | ||||
 It felt like these sneakers were real | 0.850 | ||||
 It felt like I was actually wearing the sneakers | 0.810 | ||||
 My appearance wearing the product looked real | 0.767 | ||||
Imagery | While I was using this AR application | 0.474 | 0.723 | 0.884 | |
 I could imagine wearing the sneakers | 0.848 | ||||
 A specific image or scene related to the sneakers came to mind | 0.634 | ||||
 I could imagine using the sneakers | 0.548 | ||||
Information fulfillment | This AR service | 0.619 | 0.889 | 0.907 | |
 Provides detailed information about the product | 0.610 | ||||
 Provides sufficient content for the information I want to know | 0.780 | ||||
 Provides product information that is useful to me | 0.845 | ||||
 Provides abundant information | 0.847 | ||||
 Provides appropriate product information for my needs | 0.826 | ||||
Psychological ownership | While I was using this AR application | 0.539 | 0.806 | 0.889 | |
 I felt like I owned these sneakers | 0.978 | ||||
 I felt like these sneakers were my belongings | 0.878 | ||||
 I felt as if these sneakers were mine | 0.515 | ||||
 I could feel how it would be like to actually own these sneakers | 0.402 | ||||
Product evaluation | Â I think that these sneakers are worth buying | 0.871 | 0.785 | 0.916 | 0.901 |
 I think that I can highly value these sneakers | 0.884 | ||||
 I am willing to buy these sneakers | 0.903 | ||||