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International Journal of Interdisciplinary Research

Table 2 Discriminant validity

From: Augmented reality as a product presentation tool: focusing on the role of product information and presence in AR

  Presence Imagery Information fulfillment Psychological ownership Product evaluation
Presence 0.622a     
Imagery 0.201b 0.474    
Information fulfillment 0.392 0.305 0.619   
Psychological ownership 0.442 0.254 0.307 0.539  
Product evaluation 0.240 0.115 0.201 0.319 0.785
  1. aAVE of constructs is displayed diagonally
  2. bNumbers below the diagonal are squared correlation estimates of two variables