Augmented reality as a product presentation tool: focusing on the role of product information and presence in AR

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 2 Discriminant validity

	Presence	Imagery	Information fulfillment	Psychological ownership	Product evaluation
Presence	0.622^a
Imagery	0.201^b	0.474
Information fulfillment	0.392	0.305	0.619
Psychological ownership	0.442	0.254	0.307	0.539
Product evaluation	0.240	0.115	0.201	0.319	0.785