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International Journal of Interdisciplinary Research

Table 6 Positive figures of top three brands in 2019 F/W fashion week’s ready-to-wear collection

From: Fashion informatics of the Big 4 Fashion Weeks using topic modeling and sentiment analysis

 

Paris

Milan

New York

London

Brand 1

Chanel

0.36

Gucci

0.40

Michael Kors

0.65

Burberry

0.39

Brand 2

Dior

0.47

Versace

0.36

Ralph Lauren

0.44

Victoria Beckham

0.50

Brand 3

Balmain

0.41

Prada

0.43

Marc Jacobs

0.39

Vivienne Westwood

0.31

  1. Note: The numbers represent the sentimental evaluation of the brand; Sentimental evaluation of the brand = Number of the positive tweets about the brand/total number of tweets about the brand