Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 1 Results of power analysis (n = 251)

Dependent variables		Independent variables	Number of predictors	Observed R²	Statistical power (%)
COM-N	←	CHA, ACI	2	.93	100
AUT-N	←	AVC, AVI	2	.85	100
REL-N	←	SOP, SOS	2	.90	100
CI	←	COM-N, AUT-N, REL-N	3	.70	100
PI	←	COM-N, AUT-N, REL-N, PI	4	.48	100

CHA Challenge, ACI Achievement, AVC Avatar customization, AVI Avatar identification, SOP Social presence, SOS Social support, COM-N Competence need fulfillment, AUT-N Autonomy need fulfillment, REL-N Relatedness need fulfillment, CI Intention to continuously use a VR fashion app, PI Intention to make in-app purchases
All power estimates were obtained from power analyses with sample size of n = 251 at alpha level = .05