Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 2 Summary of the respondents’ sociodemographic profiles (n = 251)

Sociodemographic variables	Description	Frequency	Percentage
Gender	Male	105	41.8
Gender	Female	146	58.2
Age	18 to 25	47	18.7
	26 to 40	163	64.9
	41 to 50	29	11.6
	51 to 70	12	4.8
Marital status	Single, never married	56	22.3
	Domestic partnership	9	3.6
	Married	183	72.9
	Separated, divorced, or widowed	3	1.2
Employment status	Work full-time	224	89.2
	Work part-time	13	5.2
	Multiple part-time jobs	2	0.8
	Do not work	12	4.8
Education level	High school or less	11	4.4
	Some college	36	14.3
	Bachelor’s degree	185	73.7
	Graduate degree	18	7.2
	Other	1	0.4
Annual disposable income	Less than 7500 yuan	13	5.2
	7500–15,000 yuan	28	11.2
	15,001–25,000 yuan	21	8.4
	25,001–40,000 yuan	19	7.6
	40,001–75,000 yuan	52	20.7
	75,001 yuan or more	118	47.0