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Fashion and Textiles

International Journal of Interdisciplinary Research

Table 4 Heterotrait-monotrait (HTMT) ratio of correlation

From: Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?

Constructs

1

2

3

4

5

6

7

8

9

10

1. CHA

–

         

2. ACI

.69

–

        

3. AVC

.71

.56

–

       

4. AVI

.80

.76

.65

–

      

5. SOP

.86

.68

.66

.83

–

     

6. SOS

.71

.64

.53

.74

.80

–

    

7. COM-N

.84

.78

.70

.89

.88

.80

–

   

8. AUT-N

.83

.68

.71

.89

.90

.76

.88

–

  

9. REL-N

.81

.71

.59

.86

.89

.86

.88

.87

–

 

10. CI

.84

.63

.62

.80

.79

.63

.80

.81

.76

–

11. PI

.57

.31

.62

.54

.48

.45

.51

.60

.49

.67

  1. CHA Challenge, ACI Achievement, AVC Avatar customization, AVI Avatar identification, SOP Social presence, SOS Social support, COM-N Competence need fulfillment, AUT-N Autonomy need fulfillment, REL-N Relatedness need fulfillment, CI Intention to continuously use a VR fashion app, PI Intention to make in-app purchases
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