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International Journal of Interdisciplinary Research

Table 4 Heterotrait-monotrait (HTMT) ratio of correlation

From: Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?

Constructs 1 2 3 4 5 6 7 8 9 10
1. CHA          
2. ACI .69         
3. AVC .71 .56        
4. AVI .80 .76 .65       
5. SOP .86 .68 .66 .83      
6. SOS .71 .64 .53 .74 .80     
7. COM-N .84 .78 .70 .89 .88 .80    
8. AUT-N .83 .68 .71 .89 .90 .76 .88   
9. REL-N .81 .71 .59 .86 .89 .86 .88 .87  
10. CI .84 .63 .62 .80 .79 .63 .80 .81 .76
11. PI .57 .31 .62 .54 .48 .45 .51 .60 .49 .67
  1. CHA Challenge, ACI Achievement, AVC Avatar customization, AVI Avatar identification, SOP Social presence, SOS Social support, COM-N Competence need fulfillment, AUT-N Autonomy need fulfillment, REL-N Relatedness need fulfillment, CI Intention to continuously use a VR fashion app, PI Intention to make in-app purchases