|
Hypothesis
|
Structural path
|
β
|
t-value
|
Result
|
|---|
|
H1
|
CHA → COM-N
|
0.80***
|
9.04
|
Supported
|
|
H2
|
ACI → COM-N
|
0.21***
|
3.25
|
Supported
|
|
H3
|
AVC → AUT-N
|
0.27***
|
4.15
|
Supported
|
|
H4
|
AVI → AUT-N
|
0.72***
|
9.51
|
Supported
|
|
H5
|
SOP → REL-N
|
0.67***
|
8.64
|
Supported
|
|
H6
|
SOS → REL-N
|
0.33***
|
4.51
|
Supported
|
|
H7a
|
COM-N → CI
|
0.48***
|
4.05
|
Supported
|
|
H7b
|
AUT-N → CI
|
0.40***
|
4.18
|
Supported
|
|
H7c
|
REL-N → CI
|
0.00
|
0.03
|
Not supported
|
|
H8a
|
COM-N → PI
|
− 0.29
|
− 1.45
|
Not supported
|
|
H8b
|
AUT-N → PI
|
0.41**
|
2.55
|
Supported
|
|
H8c
|
REL-N → PI
|
− 0.02
|
− 0.14
|
Not supported
|
|
H9
|
CI → PI
|
0.59***
|
4.14
|
Supported
|
|
Fit statistics
|
|---|
|
χ2df
|
χ2712 = 1505.90
|
|
CFI
|
.91
|
|
TLI
|
.90
|
|
IFI
|
.91
|
|
RMSEA
|
.07
|
- CHA Challenge, ACI Achievement, AVC Avatar customization, AVI Avatar identification, SOP Social presence, SOS Social support, COM-N Competence need fulfillment, AUT-N Autonomy need fulfillment, REL-N Relatedness need fulfillment, CI Intention to continuously use a VR fashion app, PI Intention to make in-app purchases
- **p < .05 ***p < .01
