Changes in consumers’ awareness and interest in cosmetic products during the pandemic

Choi, Yeong-Hyeon; Kim, Seong Eun; Lee, Kyu-Hye

doi:10.1186/s40691-021-00271-8

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 2 Consumers’ cosmetic awareness before and after COVID-19 outbreak

From: Changes in consumers’ awareness and interest in cosmetic products during the pandemic

No	Before COVID-19 outbreak						After COVID-19 outbreak
No	Word	*Tf-idf*	C_d^a	C_b^b	C_c^c	C_e^d	Word	*Tf-idf*	C_d^a	C_b^b	C_c^c	C_e^d
1	Makeup	369.68	0.84	258.70	0.02	0.05	Product	410.57	0.76	134.44	0.02	0.04
2	Product	315.68	0.73	150.32	0.02	0.05	Makeup	389.54	0.78	154.22	0.02	0.05
3	Brand	276.77	0.57	56.08	0.01	0.04	Brand	328.95	0.73	112.60	0.02	0.04
4	Busy	215.22	0.49	61.93	0.01	0.04	Routine	221.11	0.47	33.90	0.01	0.03
5	Routine	200.66	0.51	70.99	0.01	0.04	Skincare	191.71	0.55	43.58	0.01	0.04
6	Industry	142.08	0.41	20.64	0.01	0.04	Coronavirus	191.71	0.49	31.99	0.01	0.03
7	Natural	140.15	0.39	31.14	0.01	0.03	Cosmetic	153.08	0.55	70.70	0.01	0.03
8	Fashion	138.77	0.37	37.96	0.01	0.03	Trick	149.65	0.18	5.49	0.01	0.01
9	Trick	133.73	0.20	6.72	0.01	0.02	Industry	148.49	0.43	29.19	0.01	0.03
10	Skincare	132.91	0.45	43.51	0.01	0.03	Company	144.68	0.29	3.78	0.01	0.02
11	Amazon	117.15	0.33	12.81	0.01	0.03	Video	144.15	0.31	41.56	0.01	0.02
12	Cosmetic	107.88	0.41	26.22	0.01	0.03	Salon	140.05	0.29	8.76	0.01	0.02
13	Celebrity	104.48	0.35	33.98	0.01	0.03	Instagram	139.25	0.33	23.16	0.01	0.02
14	Package	92.69	0.27	9.44	0.01	0.02	Natural	135.38	0.37	19.68	0.01	0.02
15	Plastic	88.66	0.29	16.95	0.01	0.03	Personal	126.34	0.35	10.90	0.01	0.03
16	Kardashian	88.52	0.12	1.13	0.01	0.01	Sleep	124.79	0.04	0.39	0.01	0.00
17	Company	86.08	0.29	4.53	0.01	0.03	Fashion	116.04	0.39	18.90	0.01	0.03
18	YouTube	82.33	0.16	1.97	0.01	0.02	Selena	112.04	0.18	4.64	0.01	0.01
19	Artist	79.31	0.20	2.39	0.01	0.02	Kardashian	109.73	0.27	5.10	0.01	0.02
20	Heal	77.88	0.20	11.42	0.01	0.02	Care	108.05	0.37	16.34	0.01	0.02
21	Professional	76.56	0.27	4.79	0.01	0.03	Trend	104.95	0.33	10.76	0.01	0.02
22	Tutorial	76.56	0.18	8.66	0.01	0.01	Store	100.76	0.37	10.11	0.01	0.03
23	Selena	75.12	0.18	3.95	0.01	0.02	Heal	100.76	0.29	7.39	0.01	0.02
24	Online	72.54	0.24	7.24	0.01	0.02	Pandemic	85.51	0.35	17.06	0.01	0.02
25	Rihanna	70.97	0.14	4.55	0.01	0.01	Change	85.51	0.37	15.39	0.01	0.02
26	Sephora	69.88	0.12	0.37	0.01	0.01	Global	83.40	0.35	11.58	0.01	0.03
27	Lipstick	69.44	0.29	8.10	0.01	0.03	Skin	79.81	0.20	2.01	0.01	0.02
28	Treatment	69.44	0.14	4.53	0.01	0.01	Palette	74.01	0.06	0.00	0.01	0.00
29	Palette	66.53	0.16	3.77	0.01	0.01	Lifestyle	70.42	0.22	2.02	0.01	0.02
30	Night	66.53	0.16	3.49	0.01	0.01	Home	65.72	0.18	1.36	0.01	0.01

^a, ^b, ^c, ^dDegree, betweenness, closeness, and eigenvector centrality, respectively

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