Changes in consumers’ awareness and interest in cosmetic products during the pandemic

Choi, Yeong-Hyeon; Kim, Seong Eun; Lee, Kyu-Hye

doi:10.1186/s40691-021-00271-8

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 3 Consumers’ cosmetic awareness before and after COVID-19

From: Changes in consumers’ awareness and interest in cosmetic products during the pandemic

No	Skincare				Makeup
	Before COVID-19 outbreak		After COVID-19 outbreak		Before COVID-19 outbreak		After COVID-19 outbreak
	Word	*Tf-idf*	Word	*Tf-idf*	Word	*Tf-idf*	Word	*Tf-idf*
1	Product	210.83	Product	251.07	Beauty	201.56	Artist	232.93
2	Beauty	195.48	Beauty	193.12	Product	121.91	Beauty	196.14
3	Care	193.56	Care	163.83	Brand	77.25	Product	144.38
4	Skin	189.36	Skin	147.48	Cosmetic	75.96	Brand	90.86
5	Ingredient	120.41	Dermatologist	126.93	Euphoria	71.43	Celebrity	84.31
6	Makeup	116.99	Makeup	110.57	Busy	62.81	Cosmetic	82.18
7	Busy	111.84	Ingredient	106.79	Fashion	59.61	Coronavirus	66.14
8	Brand	111.30	Brand	91.59	Celebrity	52.89	Lipstick	60.95
9	Benefit	90.85	Vitamin	84.75	Wedding	50.74	Care	59.27
10	Fashion	70.76	Age	73.55	Lipstick	48.85	Sephora	55.89
11	Celebrity	67.11	Cosmetic	68.25	YouTube	47.62	Eyeliner	53.80
12	Morning	60.40	Routine	60.83	Skincare	40.80	Fashion	52.22
13	Retinol	60.18	Moisturize	55.63	Brush	38.86	Skin	49.89
14	Age	58.29	Self	55.17	Eyeliner	38.86	Eyebrow	47.90
15	Serum	56.61	Massage	49.38	Vogue	38.63	Foundation	45.26
16	Cosmetic	54.65	Mask	47.81	Sunscreen	36.85	Mask	43.98
17	Dermatologist	54.43	Prevention	47.50	Selfie	36.84	Palette	42.89
18	Treatment	51.01	Maskne	46.92	Palette	35.21	Skincare	33.40
19	Moisturize	50.34	Sunscreen	45.55	Foundation	35.07	Mascara	32.80
20	Routine	49.53	Cleansing	45.30	YouTuber	34.54	Lockdown	32.80
21	Vitamin	48.90	Acne	38.39	Skin color	34.54	Brush	29.22
22	Sunscreen	41.37	Treatment	36.78	Color	31.30	Treatment	28.11
23	Color	41.37	Heal	36.78	Tutorial	30.06	Home	26.39
24	Fit	41.31	Lockdown	36.75	Sephora	27.63	Hairstylist	26.39
25	Expert	37.61	Serum	31.43	Powder	27.63	Fragrance	26.39
26	Cream	37.61	Sephora	29.86	Ingredient	25.90	COVID-19	26.39
27	Effect	35.63	Retinol	29.86	Skin	23.47	Distance	26.39
28	Facialist	33.85	Cream	28.58	Cleansing	23.03	Maskne	25.45
29	Dermatology	33.85	Haircare	26.93	Pigmentation	23.03	Washing	25.05
30	Cleansing	24.29	Coronavirus	26.93	Eyeshadow	21.59	Wedding	25.05

Words in bold = major cosmetic products. Italics = COVID-19 related words

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